Welcome to the memory palace #CreativeSummer15
How many things can you remember at one time? Commonly cited, is George Miller’s finding, people can remember on average “seven, plus or minus two” items–whether that be digits, shapes, names, etc. But...
View ArticleBreaking the block #CreativeSummer15
Ever feel like there is a giant creative block wedged into your brain restricting all those great ideas from coming through? Or maybe you just haven’t written a blog post for your team in a couple...
View ArticleSick of butt-naked underwear ads? Try buck naked on for size. #CreativeSummer15
In today’s over-sexualized advertising world we always find it refreshing when we come across clothing ads that combine creativity with class. (We’ve seen too-much David Beckham whitey-tighty-junk and...
View ArticleLogic + Magic: The not-so-secret formula for marketing success....
Differentiating a company, product and service starts with strategy – the logic of marketing. We’re all about being strategically responsible. But the best strategy will go nowhere without the magic...
View ArticleCreativity is cathartic #CreativeSummer15
On 9/11, I watched the towers fall from the safety of my living room in Washington State. In the days that followed, I watched in horror as the first responders heroicly looked for survivors and the...
View Article1,600 planes can make a lot of noise. #CreativeSummer15
While the low lying area where Amsterdam’s Schiphol Airport sits is perfect for landing planes, it also acts as a giant megaphone, amplifying the roar of the engines. As you can imagine the people of...
View ArticleTrust + play = creativity #CreativeSummer15
In elementary school, kids learn through play. They use blocks to build, yarn to measure, clay to form, and paint to create. And they come up with some pretty cool stuff. But why does this learning...
View Article9-1-1 We’re going green! #CreativeSummer15
Saving lives and energy! Recently 31 Detroit ambulances have been retrofitted with green technology that will save the city a lot of cash on fuel, while also reducing exhaust emissions. Talk about...
View ArticleClik here to view.
Yes, there is a return on creativity. #CreativeSummer15
Anyone in marketing that’s wanted to hire a quality photographer, develop a brave ad campaign or create and launch a new brand has experienced it: resistance. And not just any resistance, the...
View Article#CreativeSummer15: That’s all we wrote, folks.
Hard to believe summer has come to an end. Bring on pumpkin spiced lattes, fuzzy mittens, and cold toes. We’ve enjoyed sharing #CreativeSummer15 with you the last few months. From the benefits of...
View Article